Always maintain clear space around the logo equal to the height of the "A" in ACM.
Never stretch, recolor, or add effects to the logo. Use only the approved reversed (white) and dark versions.
Minimum size: 120px wide for digital applications.
RGB: 0, 16, 68
Primary brand background and dominant color across all applications.
RGB: 69, 99, 156
Accent color for CTAs, highlights, borders, and interactive elements.
RGB: 26, 74, 138
Secondary accent for gradient backgrounds and facility map tones.
RGB: 255, 255, 255
Primary text on dark backgrounds; section backgrounds for contrast breaks.
RGB: 249, 250, 251
Page backgrounds for white-section alternation.
RGB: 55, 65, 81
Body text on white/light backgrounds.
Saira Semi Condensed
400 / 600 / 700 / 900
All headings, body, nav, and UI copy. The only typeface in the ACM brand system.
We speak with authority. ACM is the proving ground — our language reflects deep technical credibility.
Short, declarative sentences. Uppercase headings. No filler words. Every word earns its place.
We don't hedge. ACM is where the future of mobility proves itself — own that.
We serve OEMs, startups, researchers, and government alike. Our voice is accessible to all of them.